Early in February a Wall Street Journal report used Apple’s monthly subscriber-growth rate in the U.S. that lead is much smaller: 15 million to Spotify’s 18 million, industry sources say. And while it’s far behind Spotify in global terms, in the U.S. 2 service, Apple Music, and its name has become synonymous with streaming for many people.Īpple Music Apple SVP Eddy Cue announced at South by Southwest last month that the service had 38 million subscribers, plus another 8 million users in free-trial mode. While Spotify is losing vast sums of money every year, its path to profitability is unclear and it has hedged its bets on Wall Street by going with a direct listing rather than a traditional initial public offering, it has a solid lead globally over the No. While the company declined to provide how many discounted users it currently has, based on numbers provided in its SEC filing (which said free or discounted subscriptions accounted for “27%, 23% and 20% of total gross added Premium subscribers for 2015, 20 respectively”), that’s around 5 million, although an industry source tells Variety that number is higher, and that the number of subscribers is closer to 73 million. Spotify According to figures made public in February, Spotify claims 157 million monthly active users in 61 countries, 71 million of which are in its premium paid subscription tier, which includes users on discounted (i.e. But how secure is the market leader’s lead? Since streaming services tend to be either selective or secretive about their subscriber numbers, which are generally not available to the public unless the service decides to announce them, Variety did some digging to find out just how far ahead of its competitors Spotify actually is. As it moves toward its long-anticipated public offering tomorrow, Spotify is the leading music streaming service by a wide measure.
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